Five Ways To Use Green Data

In both of my talks, I mention that "data is powerful", but did not delve deeply into the epistemology of that idea or its practical applications. It is certainly a weak point in our discussion.

Luckily, there are people out there smarter than I doing the dirty work to make the case. "Five ways to use (green) data and make money", a recent article from the Harvard Business Review, presents several illustrative scenarios of using reality mining data to affect behavioral change.